Digital Marketing

Instagram Adds In-Chat Payment Feature Instagram reported a new "Payment in Chat feature" today via Meta's Newsroom. This will permit consumer to purchase directly from qualified small business. This dependency allow buyers and sellers to interact in real times, collect or request payments, and track order directly from Instagram chart. Meta reports in an announcement.  “We want to reach out to people in order to help them start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat threads.” New Functionality Streamlines Purchasing Process. The Meta Pay is used in chat for the payment to simplify purchases within the social media app. Instead of traditional payment process by clicking between pages and websites, Meta pay allows costumers to checkout with just few clicks. It also ensure security and provides purchase protection. Users can commence a conversation with merchants via di...

All we need to know about Interaction To Next Paint (INP) Interaction to Next Paint (INP) 8s an experimental metric that evaluate responsiveness. (INP) observers the latency of all interactions a user has made with the page, and reports a single value which all interactions were below. A low INP means the page was consistently able to respond quickly to all of the users interactions. The usage data of chrome shows' that 90% of the user's time on a page is spent after it loads. Thus precautions of responsiveness throughout the page recycle is important. This is what the INP metric assesses. Good responsiveness means that the page is responding quickly to Interactions made with it. The goal of INP is to ensure the time from when a user initiates an interaction until the next frame is painted as short as possible, for all most all interactions the user makes.  Let's see few points which need to be kept in mind. What's INP? ​What's a good INP value. ​How to measure INP....

Google Confirms Ongoing Issue With Its Search Index Google says it has identified the issue with indexing and is working on fixing it. It seems that the improvement is now underway as new content is getting indexed. Yesterday at 10:50 am, Google confirmed that there's an ongoing indexing issue affecting a large number of sites and the cause of the issue was unknown. They also stated that the Google will provide an update in next 12 hours. Here are some details we know so far. How many sites have been affected so far and to what extent? Will it affect my search ranking? ​Will my content eventually get indexed? ​When will Google fix the problem? Ongoing issue with Google's search index appears to be affecting new content only. If you published new content within this problem, it probably wouldn't be indexed. There have been several articles published on search engines, none of them have been indexed. Is it not known when the problem has started. Although we can narrow it down...

 5 Ways To Check If Google Analytics Is Working Google Analytics is one of the most use full tool for everyone who manages website it gives you data in a variety of  areas, such as: ​How many people visit your website. ​Which sources drive traffic to your website. ​The characteristics of our website visitors.  ​How visitors interact with your website. ​Your conversion rate. And the great thing is, its free when you first get started with Google Analytics. However it can be overwhelming  You might wonder how does Google Analytics work, so here's how it works Quick basics of Google Analytics.  To use Google Analytics for your website,  you need to include a snippet of JavaScript code called the Google Analytics tag on every page you want to track data. When someone visits your page, this code references a JavaScript file, which causes tracking to occur and send data to Google Analytics. You can then sign in to your Google Analytics and see your data orga...

Twitter's 'unmention' feature will now let all users to leave out themselves from unwanted tweets or will let them have more control over their mentions . Twitter has introduced new feature for all users where they have the option to “unmention” themselves from a conversation or thread that they do not want to be a part off.  The new Unmentioning feature was announced on monday by Twitter. It is designed to let you “take control of your mentions and leave a conversation” in which you no longer want to be involved. This feature of Twitter is supported on all platforms and devices, including Twitter for iOS. To exclude yourself from a conversation, tap the three dot menu on the tweet in question. After which you'll see the new option "to leave this conversation". Once you click the option. Twitter explains that leaving a conversation will do the following things. Untag username, Stop future mentions, Stop notification. The time you confirm that  you want to leav...

 Google analytics 4 is it better to use?, How can I learn it?.so on and so forth. In this article we are going see the things we need to know but Google analytics. Google Analytics 4 is an  service that enables you to measure traffic and engagement across your websites and apps. This documentation gives you implementation instructions and printed matter geared towards the audience. Google Analytics 4 is on course  to be more powerful than Universal Analytics and provide  relevant data about why users are on this site and/or app. It gives you a chance to combine the data from multiple data streams into one property and more accurately attribute actions to users across devices. What's changing?. The simple version: Universal Analytics is getting supplant by Google Analytics 4 starting July 1, 2023. Here's an  official announcement: Google announced that “On July 1, 2023, standard Universal Analytics properties will no longer process data. Analytics creates the...