Digital Marketing

Duplicate content in post published by Google Business Profiles is now considered as spam, according to the content policy updates. Google added a line to its Business Profile post content policy under the section cautioning users to avoid spam. Among the list of content users should avoid posting on their Business Profile. It is important to be aware of what this change means for our content strategy so you don't find yourself in violation of the updated policy.  NO DUPLICATE CONTENT IN GOOGLE POSTS.  With this update content policy, Google 8s sending a clear message that it wants businesses to post unique content. Posting the same photo, video, or text block isn't allowed. If you aren't careful, breaking google new rule is possible, even if you are not trying to spam. In addition, it sounds like Google wants businesses to limit their use of logos putting a logo on every photo, for example, may get you in trouble. The best way to stay within the guidelines is to ensure eve...

Instagram Adds In-Chat Payment Feature Instagram reported a new "Payment in Chat feature" today via Meta's Newsroom. This will permit consumer to purchase directly from qualified small business. This dependency allow buyers and sellers to interact in real times, collect or request payments, and track order directly from Instagram chart. Meta reports in an announcement.  “We want to reach out to people in order to help them start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat threads.” New Functionality Streamlines Purchasing Process. The Meta Pay is used in chat for the payment to simplify purchases within the social media app. Instead of traditional payment process by clicking between pages and websites, Meta pay allows costumers to checkout with just few clicks. It also ensure security and provides purchase protection. Users can commence a conversation with merchants via di...

All we need to know about Interaction To Next Paint (INP) Interaction to Next Paint (INP) 8s an experimental metric that evaluate responsiveness. (INP) observers the latency of all interactions a user has made with the page, and reports a single value which all interactions were below. A low INP means the page was consistently able to respond quickly to all of the users interactions. The usage data of chrome shows' that 90% of the user's time on a page is spent after it loads. Thus precautions of responsiveness throughout the page recycle is important. This is what the INP metric assesses. Good responsiveness means that the page is responding quickly to Interactions made with it. The goal of INP is to ensure the time from when a user initiates an interaction until the next frame is painted as short as possible, for all most all interactions the user makes.  Let's see few points which need to be kept in mind. What's INP? ​What's a good INP value. ​How to measure INP....

Google Confirms Ongoing Issue With Its Search Index Google says it has identified the issue with indexing and is working on fixing it. It seems that the improvement is now underway as new content is getting indexed. Yesterday at 10:50 am, Google confirmed that there's an ongoing indexing issue affecting a large number of sites and the cause of the issue was unknown. They also stated that the Google will provide an update in next 12 hours. Here are some details we know so far. How many sites have been affected so far and to what extent? Will it affect my search ranking? ​Will my content eventually get indexed? ​When will Google fix the problem? Ongoing issue with Google's search index appears to be affecting new content only. If you published new content within this problem, it probably wouldn't be indexed. There have been several articles published on search engines, none of them have been indexed. Is it not known when the problem has started. Although we can narrow it down...