Instagram Adds In-Chat Payment Feature | Digital Marketing

Instagram Adds In-Chat Payment Feature

Instagram reported a new "Payment in Chat feature" today via Meta's Newsroom. This will permit consumer to purchase directly from qualified small business. This dependency allow buyers and sellers to interact in real times, collect or request payments, and track order directly from Instagram chart.

Meta reports in an announcement.

“We want to reach out to people in order to help them start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat threads.”

New Functionality Streamlines Purchasing Process.

The Meta Pay is used in chat for the payment to simplify purchases within the social media app. Instead of traditional payment process by clicking between pages and websites, Meta pay allows costumers to checkout with just few clicks. It also ensure security and provides purchase protection.

Users can commence a conversation with merchants via direct message (DMs), ask questions about the product and then they can complete their purchase.

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