Digital Marketing

Duplicate content in post published by Google Business Profiles is now considered as spam, according to the content policy updates. Google added a line to its Business Profile post content policy under the section cautioning users to avoid spam. Among the list of content users should avoid posting on their Business Profile. It is important to be aware of what this change means for our content strategy so you don't find yourself in violation of the updated policy.  NO DUPLICATE CONTENT IN GOOGLE POSTS.  With this update content policy, Google 8s sending a clear message that it wants businesses to post unique content. Posting the same photo, video, or text block isn't allowed. If you aren't careful, breaking google new rule is possible, even if you are not trying to spam. In addition, it sounds like Google wants businesses to limit their use of logos putting a logo on every photo, for example, may get you in trouble. The best way to stay within the guidelines is to ensure eve...

Consumer experience is higher than simply a buzzword. It's what forms a consumers impact on your brand name as well as how they one speak about you with their family, friends and service companions too. Around 94% of costumers states a disappointing testimonial to prevent a service which is totally simple to enhance within an excellent location. Most often asked question is What methods can you carry out to make these favourable modification easier on you as well as your group? Below are 5 workable methods to supply unearthed solution that enhances client commitment as well as bring about client companions for post sales. Method 1: Maximize Your Regional Browser Experience With Control Info. Method 2: Efficiently Offer Quick Exceptional Client Service. Method 3:  Develop A Gentle Acquisition Experience Method 4: Enhance Consumer Retention Method 5:  Make It Simple For The Clients To Leave Reviews and Responses  While advertising and marketing groups focus on client experi...

 What is SEO & How Does SEO Work? SEO stands for Search Engine Optimization, a digital marketing strategy that focuses on improving your website position in search results on search engine like google. Since search engine used hundreds of factors to generate search results Google uses more than 200 SEO works by optimising  your website for these factors, along with getting your sites crawled and indexed. When you come to know how SEO works you can use the other tactics, like keyword research, content creation and page speed optimisation, to increase your visibility in search result. How does SEO works for search engines? Search engine optimization is the product of search engines- search engine companies develop ranking factors and use those factors to determine the most relevant content for the search. However, before search engine can determine the most relevant content, it must crawl and index it. Crawling: Search Engine use crawling to discover and re-discover new and ...

Instagram Adds In-Chat Payment Feature Instagram reported a new "Payment in Chat feature" today via Meta's Newsroom. This will permit consumer to purchase directly from qualified small business. This dependency allow buyers and sellers to interact in real times, collect or request payments, and track order directly from Instagram chart. Meta reports in an announcement.  “We want to reach out to people in order to help them start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat threads.” New Functionality Streamlines Purchasing Process. The Meta Pay is used in chat for the payment to simplify purchases within the social media app. Instead of traditional payment process by clicking between pages and websites, Meta pay allows costumers to checkout with just few clicks. It also ensure security and provides purchase protection. Users can commence a conversation with merchants via di...

All we need to know about Interaction To Next Paint (INP) Interaction to Next Paint (INP) 8s an experimental metric that evaluate responsiveness. (INP) observers the latency of all interactions a user has made with the page, and reports a single value which all interactions were below. A low INP means the page was consistently able to respond quickly to all of the users interactions. The usage data of chrome shows' that 90% of the user's time on a page is spent after it loads. Thus precautions of responsiveness throughout the page recycle is important. This is what the INP metric assesses. Good responsiveness means that the page is responding quickly to Interactions made with it. The goal of INP is to ensure the time from when a user initiates an interaction until the next frame is painted as short as possible, for all most all interactions the user makes.  Let's see few points which need to be kept in mind. What's INP? ​What's a good INP value. ​How to measure INP....

Google Confirms Ongoing Issue With Its Search Index Google says it has identified the issue with indexing and is working on fixing it. It seems that the improvement is now underway as new content is getting indexed. Yesterday at 10:50 am, Google confirmed that there's an ongoing indexing issue affecting a large number of sites and the cause of the issue was unknown. They also stated that the Google will provide an update in next 12 hours. Here are some details we know so far. How many sites have been affected so far and to what extent? Will it affect my search ranking? ​Will my content eventually get indexed? ​When will Google fix the problem? Ongoing issue with Google's search index appears to be affecting new content only. If you published new content within this problem, it probably wouldn't be indexed. There have been several articles published on search engines, none of them have been indexed. Is it not known when the problem has started. Although we can narrow it down...

 5 Ways To Check If Google Analytics Is Working Google Analytics is one of the most use full tool for everyone who manages website it gives you data in a variety of  areas, such as: ​How many people visit your website. ​Which sources drive traffic to your website. ​The characteristics of our website visitors.  ​How visitors interact with your website. ​Your conversion rate. And the great thing is, its free when you first get started with Google Analytics. However it can be overwhelming  You might wonder how does Google Analytics work, so here's how it works Quick basics of Google Analytics.  To use Google Analytics for your website,  you need to include a snippet of JavaScript code called the Google Analytics tag on every page you want to track data. When someone visits your page, this code references a JavaScript file, which causes tracking to occur and send data to Google Analytics. You can then sign in to your Google Analytics and see your data orga...