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Google Revamps Entire Crawler Documentation

Google significantly changed the crawler documentation, resulting in a higher level of information density and tighter topical coverage Google has launched a major revam p of its Crawler documentation, shrinking the main overview page and splitting content into three new, more focused pages.  Although the changelog downplays the changes there is an entirely new section and basically a rewrite of the entire crawler overview page. The additional pages allows Google to increase the information density of all the crawler pages and improves topical coverage. What Changed? Google’s documentation changelog notes two changes but there is actually a lot more. Here are some of the changes: Added an updated user agent string for the GoogleProducer crawler Added content encoding information Added a new section about technical properties The technical properties section contains entirely new information that didn’t previously exist. There are no changes to the crawler behavior, but by creating thr
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Why Google Indexes Blocked Web Pages

 Why Google Indexes Blocked Web Pages Google's John Mueller explains why disallowed pages are sometimes indexed and that related Search Console reports can be dismissed Google’s John Mueller answered a question about why Google indexes pages that are disallowed from crawling by robots.txt and why the it’s safe to ignore the related Search Console reports about those crawls. Bot Traffic To Query Parameter URLs The person asking the question documented that bots were creating links to non-existent query parameter URLs (?q=xyz) to pages with noindex meta tags that are also blocked in robots.txt. What prompted the question is that Google is crawling the links to those pages, getting blocked by robots.txt (without seeing a noindex robots meta tag) then getting reported in Google Search Console as “Indexed, though blocked by robots.txt. Takeaways: 1. Confirmation Of Limitations Of Site: Search Mueller’s answer confirms the limitations in using the Site:search advanced search operator fo
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Google: Avoid Duplicate Content In Business Profile Posts

Duplicate content in post published by Google Business Profiles is now considered as spam, according to the content policy updates. Google added a line to its Business Profile post content policy under the section cautioning users to avoid spam. Among the list of content users should avoid posting on their Business Profile. It is important to be aware of what this change means for our content strategy so you don't find yourself in violation of the updated policy.  NO DUPLICATE CONTENT IN GOOGLE POSTS.  With this update content policy, Google 8s sending a clear message that it wants businesses to post unique content. Posting the same photo, video, or text block isn't allowed. If you aren't careful, breaking google new rule is possible, even if you are not trying to spam. In addition, it sounds like Google wants businesses to limit their use of logos putting a logo on every photo, for example, may get you in trouble. The best way to stay within the guidelines is to ensure eve
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5 Actionable Strategies To Improve Local Customer Experience At Scale

Consumer experience is higher than simply a buzzword. It's what forms a consumers impact on your brand name as well as how they one speak about you with their family, friends and service companions too. Around 94% of costumers states a disappointing testimonial to prevent a service which is totally simple to enhance within an excellent location. Most often asked question is What methods can you carry out to make these favourable modification easier on you as well as your group? Below are 5 workable methods to supply unearthed solution that enhances client commitment as well as bring about client companions for post sales. Method 1: Maximize Your Regional Browser Experience With Control Info. Method 2: Efficiently Offer Quick Exceptional Client Service. Method 3:  Develop A Gentle Acquisition Experience Method 4: Enhance Consumer Retention Method 5:  Make It Simple For The Clients To Leave Reviews and Responses  While advertising and marketing groups focus on client experience monit
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What is SEO & How Does SEO Work?

 What is SEO & How Does SEO Work? SEO stands for Search Engine Optimization, a digital marketing strategy that focuses on improving your website position in search results on search engine like google. Since search engine used hundreds of factors to generate search results Google uses more than 200 SEO works by optimising  your website for these factors, along with getting your sites crawled and indexed. When you come to know how SEO works you can use the other tactics, like keyword research, content creation and page speed optimisation, to increase your visibility in search result. How does SEO works for search engines? Search engine optimization is the product of search engines- search engine companies develop ranking factors and use those factors to determine the most relevant content for the search. However, before search engine can determine the most relevant content, it must crawl and index it. Crawling: Search Engine use crawling to discover and re-discover new and existing
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Instagram Adds In-Chat Payment Feature | Digital Marketing

Instagram Adds In-Chat Payment Feature Instagram reported a new "Payment in Chat feature" today via Meta's Newsroom. This will permit consumer to purchase directly from qualified small business. This dependency allow buyers and sellers to interact in real times, collect or request payments, and track order directly from Instagram chart. Meta reports in an announcement.  “We want to reach out to people in order to help them start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat threads.” New Functionality Streamlines Purchasing Process. The Meta Pay is used in chat for the payment to simplify purchases within the social media app. Instead of traditional payment process by clicking between pages and websites, Meta pay allows costumers to checkout with just few clicks. It also ensure security and provides purchase protection. Users can commence a conversation with merchants via di
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What is Interaction to Next Paint ?

All we need to know about Interaction To Next Paint (INP) Interaction to Next Paint (INP) 8s an experimental metric that evaluate responsiveness. (INP) observers the latency of all interactions a user has made with the page, and reports a single value which all interactions were below. A low INP means the page was consistently able to respond quickly to all of the users interactions. The usage data of chrome shows' that 90% of the user's time on a page is spent after it loads. Thus precautions of responsiveness throughout the page recycle is important. This is what the INP metric assesses. Good responsiveness means that the page is responding quickly to Interactions made with it. The goal of INP is to ensure the time from when a user initiates an interaction until the next frame is painted as short as possible, for all most all interactions the user makes.  Let's see few points which need to be kept in mind. What's INP? ​What's a good INP value. ​How to measure INP.
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